Lidl

Lidl’s 2024 Global Christmas campaign, “A Magical Christmas”, was designed to make wishes come true and celebrate the true spirit of giving. At its heart lies a global food donation initiative, adopted across most Lidl markets, reinforcing Lidl’s commitment to sharing and community. The campaign aimed to rise above the flood of festive advertising and claim a distinctive voice during the holiday season.

To bring this emotional story to life, we collaborated with Oscar-winning director Tom Hooper and BWGTBLD GmbH. Filming took place in Ljubljana, resulting in Lidl’s biggest Christmas film to date and more than 400 campaign assets. The integrated 360° rollout spans social media, OOH, and in-store, blending cinematic storytelling with product-driven communication—setting the tone for a magical holiday season.