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THINGS
E.ON
It’s on us to make new energy work
When it comes to implementing new and sustainable energy solutions, it often amounts to nothing more than lip service. E.ON strives to lead the European transition to renewable energy by taking responsibility and driving change.
The long-term communication platform “It’s on us to make new energy work” raises awareness of E.ON’s ambition, responsibility, and its comprehensive services and innovative energy solutions for entire cities, businesses, and individual households.
Two-time Oscar winner Christoph Waltz is E.ON’s challenger in the hero film of the campaign. Waltz portrays a man who is tired of talking about the new energy world and wants to demand action. At first, he doesn’t realize that E.ON already drives forward all of his demands and ideas – until E.ON employees point it out to him.
AGENCY: BBDO Germany
“With innovative, sustainable, and digital solutions, E.ON is transforming the way Europe will be powered in the future. This is also reflected in the brand campaign.”
