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Aumovio
Adaptive Powerhouse of Future Mobility
Introducing AUMOVIO: a bold new player in the world of future mobility.
A new independent brand has emerged from Continental’s automotive sector: AUMOVIO.
Peter Schmidt Group and Batten & Company crafted its unique identity and BBDO Germany led the global launch campaign. Under the TEAMBBDO umbrella, an ambitious brand was brought to life in just ten months, from naming and identity to design, storytelling, and global communication.
Debuting at IAA Mobility 2025 in Munich last week and followed by its IPO this week, AUMOVIO positions itself as the “Adaptive Powerhouse of Future Mobility.” From the dynamic ‘Adaptive A’ logo to a striking colour gradient symbolising drive and vision, AUMOVIO’s identity reflects agility, innovation, and confidence in shaping the mobility of tomorrow.
AGENCY: BBDO Germany
“Brought to life in just ten months, from naming to global communication.”
